USticker: background choices inside the online designer
Netbase added a background tab to USticker's online designer. A shopper can upload their own image, pick a solid colour, or choose from an image library the store administrator fills. USticker has reported five results since, and the headline conversion figure among them applies only to people who used the design tool, which is how it is published here.
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Record at a glance
- Evidence level
- Named record: delivered scope, plus measured results the client reported
- Client
- USticker, named because its permission to be referenced is on record
- Service
- Custom Product Engineering
- Delivered scope
- A background tab in the online designer: image upload, solid colour, and an administrator-filled image library
- Published results
- Five, one of them scoped to design-tool users only
- Whose results
- USticker's, measured on USticker's store
Context
A sticker is mostly background. If the only way to set one is to upload a finished file, every shopper without artwork is either lost or pushed into a support conversation. USticker wanted the choice made inside the designer, with a path for the shopper who brings a picture, the shopper who wants one flat colour, and the shopper who wants to be shown options.
What Netbase delivered
The background tab gives three routes to the same decision:
- upload: the shopper supplies their own image and positions it in the designer;
- solid colour: the shopper picks a single colour, which covers the most common request with no file at all;
- library: the shopper chooses from an image library that the store administrator curates and fills.
The library is the part a store owner controls after launch. Because the administrator fills it, seasonal or best-selling artwork can be promoted without a developer, which keeps the designer useful between projects.
Results USticker reported
Read the first figure carefully: it is the narrow claim, and the narrow claim is the true one.
- conversion up 40% among users of the design tool, which is the only population that figure covers;
- completed designs up 32% in six months;
- retention up 25%, with no period recorded in the source;
- online-order revenue up 15%, with no period recorded in the source;
- page load down 21%, with no period recorded in the source.
None of this is a benchmark. It is what one sticker retailer measured on its own store after one feature landed.
Evidence and limitations
- The 40% conversion figure is limited to users of the design tool and always carries that qualifier. Published bare, it would read as a store-wide result, which the source does not support.
- Where the source gives no period, none is attached. Only the completed-designs figure carries one.
- The source for these results also contains a recommendation quote from a named member of the client's staff. No consent for that quote is recorded, so neither the quote nor the person's name appears on this site, and this page deliberately leaves it out.
- Netbase built the feature; the commercial outcome is USticker's, and other changes to a store move the same numbers.
- No screenshots are published and no interface is shown. The image on this page is illustrative. The methodology page explains the sourcing rules.
Questions buyers ask
Why is the conversion figure limited to design-tool users? Because that is what the source measured. Shoppers who never opened the designer are not in the population, so extending the figure to the whole store would be a claim nobody made.
Who maintains the image library after launch? The store administrator. It is filled and curated from the back office rather than by a developer.
Would our own store see 40%? Unknown, and this page does not suggest it. Your design-tool usage rate and your starting conversion rate decide most of the answer.
Thinking about your own design tool?
Look through the other work records, then submit a project brief saying what a shopper must be able to change before they order. OutsourcingVN is operated by Netbase JSC and is Netbase's own outsourcing-services platform, so the brief is read by the people who would build it.