B2B ECommerce Marketplace Development

A B2B Marketplace Website will enable your business to grow and scale easily way to meet everything market demand and customer needs, by linking new sales channels and continuously reaching new market segments. By creating and testing compelling content for your targeted B2B buyers, you can deliver value and quickly respond to changes in the market. Also, by adopting extensible B2B eCommerce cloud solutions, you can revamp your existing technology and significantly improve your marketing and merchandising capabilities.

Through integration to the enterprise resource planning (ERP) and other business systems, the eCommerce marketplace website provides marked efficiencies for B2B organizations. Customers can order online at their convenience, businesses can focus on the actual customer service functions rather than simply being order takers. Also, automated ordering and workflows eliminate the need to reconfigure data in independent systems, thereby reducing the possibility of errors. This further improves the efficiency of order processing

A B2B eCommerce site with public-facing catalog pages is a powerful tool to reach more new B2B customers. Your future buyers not only prefer to shop online but will demand it. As B2B buyers head online and search information to compare products and find the best prices, manufacturers, and distributors can leverage the power of search engines: Google, Bing, Yahoo, etc to connect with them. By developing a responsive B2B eCommerce site with rich SEO-friendly content, you can locate new visitors and convert them into customers.

A B2B eCommerce platform provides your business with an online presence, thus giving you control over your brand. This allows you to promote, grow and strengthen your brand both locally and internationally. Although other external B2B market channels may generate additional brand awareness benefits, your branded eCommerce website is the main marketing tool for a sustained online presence and visibility. Developing SEO-friendly content for your eCommerce site is a fast way to show your target audience will know who you are.

A B2B eCommerce site not only helps you reach new customers but also allows you to easily implement promotion programs. With this, you can increase sales by offering relevant suggestions to customers on the site and encouraging them to purchase related items or items with more features and functionalities: automated cross-sell and upsell recommendation programs. Also, by providing self-service capabilities, B2B eCommerce websites allow customers to choose, order, or reorder easily based on previous purchases.

B2B eCommerce provides a perfect platform for organizations to launch comprehensive analytics campaigns. Through eCommerce, organizations can easily measure and evaluate marketing campaigns, sales effectiveness, product mix, inventory turns, customer sales effectiveness, and customer engagement. Google Analytics offers basic eCommerce tracking, but integrating analytics with your ERP and CRM System as well gives you much more valuable data with actionable insights about customers enterprise resources