As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I’ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I’ve seen most of them linger then fizzle.

“FOUNDERS LAUNCH THEIR PRODUCT, WONDER WHY IT ISN’T GROWING LIKE GANGBUSTERS AND THEN IMMEDIATELY TRY TO FIX THEIR GROWTH PROBLEM.”

They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth.

But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product.
Before trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate their product end goals and re-define the journey they want their users to take to get there. Here are some tips that can help define a path which will clarify the different steps needed to unlock product growth.

 
 

Rose Helen

Shop Owner
I'm Rose Helen, Senior Marketer at Netbase JSC
Woking as a marketer in the digital age, my mission is not only to master the principles of Marketing but also to make friends with customers, represent them to understand and provide useful information that they are really interested in. Understanding digital tools to create the best experience for customers.

I really love market analysis, customer behavior research. I have participated in many projects in different fields. And now Netbase is the stop for me to go deeper into the field of technology. All products and services are improved and developed based on research results and customer feedback. Therefore, as a professional marketer, I not only get to know you (our customers) but also research your customers (the second audience directly uses our products).

With 5 years of experience I have equipped myself with skills such as: Market research, user behavior analysis, user experience, competitor analysis, SEO, product marketing planning, Orientation creates success many generations. When writing some sharing or instructional content, I always put myself in the position of my customers to know what they need? What they want I want to share my experience with everyone.

I hope you will get some value for yourself. My stock is all for the purpose of bringing a certain value to the readers. It would be great if you leave some feedback in the comment section about anything. I will absorb and try more. I wish you have a great experience after using our products.
Best regards!

Contact me:
Skype: live:vincent_4281
Phone/ WhatsApp: +84 355 993 306
Email: [email protected]