Nowadays, SEO outsourcing is emerging as a common practice. As an SME business owner with a shoestring budget and limited time and marketing knowledge, it’s easy to wonder whether outsource SEO is a worthy marketing investment. The 2 main reasons why companies decided to outsource search engine optimization are to minimize their costs and to be able to focus on core company priorities. While paying for PPC and social media ads provides traffic and can reach potential customers instantly, SEOs offer longer-lasting benefits. In this article, OutsourcingVN wants to clarify the definition of SEO outsourcing and should you choose SEO outsourcing services?

1. The difference between SEO In-house and SEO outsourcing

What is SEO In-house?

SEO involves hiring internal staff to work full time or part time to build and execute your company’s SEO strategy. One of the main benefits of In-house SEO is that they are part of your staff that has extensive knowledge about you and your products. Besides, SEO In-house can be more expensive than SEO outsourcing. because you have to pay them salaries, as well as Social Security, Medicare, worker insurance and unemployment insurance.

What is SEO outsourcing?

SEO Outsourcing stands for “Search Engine Optimization or Optimisation Outsourcing.”  Also, SEO outsourcing can be defined as obtaining On-page and Off-page SEO services from outside vendors. Besides, it’s also well-known as offshore SEO outsourcing if you outsource SEO services outside your country.

You might be wondering, is it more expensive to outsource the entire agency than to optimize yourself? However, the main benefit of outsourcing your SEO is expertise and cost savings. Outsourced SEO teams charge a lower retention amount than hiring an in-house SEO expert. According to Indeed, the average salary for an SEO expert is more than $40,000 per year.

Besides, one of the indispensable reasons to mention the benefits of SEO outsource services is the diversity of talent. With a full team of outsourcing specialists, you can exploit their various strengths.

There are many advantages of SEO outsourcing that we mentioned above. However, internal SEO also has its own benefits that cannot be overlooked. The best option for any business would be a combination of internal and external SEO to achieve the most optimal results.

2. How to Outsource SEO?

In fact, SEO outsourcing service is different from other industries. It takes a lot of time to get results and most outsourcing companies tend to deceive people around that the results will show up from next month. Therefore, choosing the right company for your business is key to success. So, how to Outsource SEO? Follow 5 steps below:

  • Choose the right company with a reputable customer base
  • Always match your marketing and branding goals
  • Set goals that are measurable and also explain your expectations
  • Agree action plan and work volume assessment
  • Track monthly progress and always request reports

3. Dos and Don’t of SEO Outsourcing

Do

Check history and portfolio before outsourcing

Regularly check on progress and request reporting

Take notes of everything and assess the company’s needs

Don’t

Does not give full control to foreign companies

Don’t lose or delete your backups

Don’t forget to adjust your marketing goals

4. Should You Outsource SEO services?

As mentioned above, the more time you spend on SEO, the less time you will have on other tasks.

Therefore, it is important to consider what is right for your company. If you have more space in your budget and want greater control over your SEO or you are a big company and you have the ability to improve the capacity and qualifications of your employees, the SEO In-house team is also an opportunity to explore.

Having an SEO expert stick with the company who can intimately enforce the policies better suited to the company’s needs. Then, your organization will be more adaptable with an SEO In-house staff, having the ability to adjust tactics and updates on their optimization activities regularly.

If you are a small business with the minimum budget contracting your SEO work for an outside company would be the optimal choice. A good SEO company will give you all the necessary features and adjust things according to you using the best SEO optimization tools. This may comprise creating and implementing marketing strategies, local SEO, link building, content marketing, local SEO, web design, and digital PR.

5. What types of technical SEO services can be outsourced?

  • Technical SEO Audit
  • Competitor Analysis
  • Meta Data Analysis
  • Image Optimization
  • Speed Optimization
  • Structured Data Markup
  • Keyword Research
  • Backlink Analysis
  • Website Migration

Conclusion

SEO is complex. It is important to get it right. So, the decision to outsource SEO for your website should be thoughtful. In terms of needs, goals, and budgets avoid waste. This helps determine whether you should outsource or do it yourself.

Besides, when hiring an outsourced SEO company, you need to consider some disadvantages and some advantages. More than that, make sure you understand all contract terms and refund policies. If you find the right SEO professional, it can be a great long-term investment that can help ease your headache.

If you are looking for SEO outsource company, OutsourcingVN is always ready to help you. Share your project with us now so we can help right now.

Maybe you are interested in Top 5 Reasons Why You Should Outsource To Vietnam

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