What Is Guest Blogging And How It’s Important To Your Business?

Guest blogging has risen to become one of the best Search Engine Optimization practices for any website, from everyday bloggers to large corporations.

In this era of eCommerce growth and omnichannel approaches, marketers have to face the challenge of creating high-quality posts on a consistent enough basis to stay competitive. It’s one of their biggest concerns. Some of them have thought about investing in guest posting. They invited guest bloggers to create new content on their website. Both sides could benefit from this service. For bloggers, it is an opportunity to gain a new readership. For businesses, it is a way to position yourself as an industry leader.

In this article, we will give you more information about this topic. What is guest blogging and how it is important to your business?

1. What Is Guest Blogging?

Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to:

• Boost brand credibility
• Build brand awareness
• Create important connections with new readers and fellow brands
• Compel readers to visit your website

When bloggers and brands collaborate, they often extend the invitation in both directions. The blogger will write a guest blog post for their host brand, who will later provide a blog post for the guest blogger’s brand or website. In other words, guest bloggers and brands often enjoy a symbiotic relationship.

Important Things To Remember About Guest Posts

• Guest posts must be well-written. Search engines are beginning to get choosy, people too.
• They need to be on-topic. People must want to read them to get maximum value.
• People should want to share them using social media. Sharing increases readership.
• Outbound links must be helpful and relevant to the article. Anchor text over the links is accurate.
• Don’t post on sites that clearly post a lot of guest content because the links are pretty much useless.

Who Can Write A Guest Blogging

Almost anyone can write a guest post, but few can write a really good one that goes viral. You can’t generally “make” a post go viral. But it does not need to go viral. It just needs to be helpful, on-topic and well-written to generate traffic and link juice over time.

Sometimes it’s worth it to hire a professional to write guest posts because doing so consistently is important.

2. Why Guest Blogging Is Important For Your Business?

Guest blogging offers a number of benefits for any business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience. Additionally, featuring guest posts on your own blog will help you deliver new perspectives and fresh content to your audience.

To sum up, these are the main benefits of guest blogging for your business:

Brand Awareness

Guest posting is very useful when you’re trying to build your brand. If done right, it gives your company the chance to shine in its areas of expertise. Moreover, it gives you the opportunity to reach an audience you might not otherwise be able to connect with. Publishing a relevant blog article on a popular website that targets your audience doesn’t just increase your credibility. It also increases your authority within the niche.

Web Traffic And Exposure

High authority websites already have an established audience. Securing a guest post on one of these websites increases your website traffic through the shares and mentions that it receives from that particular audience. The chance of increasing your direct traffic is huge, as long as the content you publish in that guest post is relevant and has a high quality.

Higher SERP Rankings

Not only does your website get more exposure from guest posting, it also receives the chance to climb in the SERP rankings. The backlinks that your website gets from these high authority domains is essential for ranking well in the SERPs. The higher the authority of the website that publishes your guest post, the bigger the impact on your search ranking.

Trust And Authority

When it comes to building a strong content marketing strategy, positioning yourself as an expert in your field will boost the value of your content over time. It will showcase your company as being part of the top companies in your niche. This helps build a wider audience for your business while establishing trust and loyalty among your customers. People will be more trusting when it comes to visiting your website, subscribing for your services or buying one of your products.

Refreshing Your Blog

When you invite a guest to create content for your blog, you provide a refreshingly new point of view for your readers to enjoy. To generate buzz around a visiting blogger, include the news in your email campaign and social media posts. Invite guest bloggers in regularly to avoid letting your blog feed get stale.

Guest Blogging Enhances Your Content Marketing Skills

Guest blogging needs every area of content marketing to be successful. This requires you to do content research, pick the right writing voice for a target audience, reach influencers, and so on. Remember, the best way to learn content marketing strategies is to expand them yourself. You can’t just read about them, follow everything to the letter, and hope for the best. Consumers believe that organizations providing custom content are interested in affiliation. By starting your guest blogging campaign, you are setting yourself up for growth in every aspect of content marketing.

It takes time and effort to produce quality content, that’s why you may need content marketing services.

Expanding Your Subscriber Base

When you draw additional traffic from a guest post, you also increase your prospects of enhancing your subscribers. Whether you use newsletters or simply install push notifications on your site, each visitor has the potential to improve your reach.

Why is a growing customer list important? Because it helps you reach an audience that is already interested in your content. This often leads to an increased click-through rate as well as a sales boost. However, most people are simply not going to follow your blog. You have to tell them the reason for becoming a subscriber. It starts with exceptional content that captivates the audience. Guest posts will attract them, but your content will keep them going.

Test With New Ideas

Introducing new ideas to the public can be difficult, especially if you will be the first to launch them in your market. But by using a guest blogging strategy, you will evaluate whether your target audience will have a favorable response before launching your new ideas. When you talk about strategies, for example, other experts may tune in to share their ideas through the comments section. As a result, you can further develop your strategy with their suggestions in mind. Through guest blogging, you may be able to get users’ comments that will allow you to look at your idea from a completely new angle. These comments may be useful in helping you improve your products or services.

Gather More Clients

Since guest posting can generate more leads for your business, it will allow you to get more clients along the way. It is possible since you will expose your brand to more people who usually visit the host site.

If your brand constantly appears on a high-authority website, more customers will believe that you are worth investing in. It will allow you to get more clients along the way.

Business guest posting can do plenty of wonders for your company. If done accurately, you will reap the results in the shortest possible time.

3. How Does Guest Blogging Impact SEO?

The simple answer is that inviting guest bloggers can help you boost your search engine optimization over time.

To maximize your SEO benefits, focus on using relevant keywords and generating valuable content for your readership. More technically, the way guest blogging helps your SEO is through backlinks.

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end). Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

So as long as your content is high quality, guest blogging is a great way to increase your site rankings. The way Google sees it, if other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting. When individuals comment, share, like or link to your blog, it moves up in Google’s PageRank — that means, it’s much more likely to pop up first when someone googles a similar topic.

But Google PageRank is only an algorithm, so it can’t tell the difference between dynamic content and spam! So while cramming your guest blog posts with links and keywords will push you farther up in the ranking, it probably won’t generate any new, high-fit traffic, and it definitely won’t establish you as an authority in your field.

4. What Does High-Quality Guest Blogging Look Like?

Creating great content is all about writing with your ideal customer in mind. Guest blogging is no different. The goal is always to provide a resource to your audience — whether the value is created through entertainment or education.

As with any type of inbound content, your guest blogs should be intended to educate your reader, not promote your own product or service. If the topic is relevant to your product or service, then of course there’s no harm in featuring it in your blog. But there’s a big difference between selling yourself and offering helpful, actionable information to your readers.

Here are a few other quick tips to help you enhance your guest blogging strategy:

Using An Internal Link

Guest bloggers should include at least one internal link that is relevant to the topic at hand. Link back to the host company’s previous blog post to drive traffic and start establishing trust with visiting readers.

Including An Author Biography

Help readers connect with your guest blogger by including a well-written artist bio. A biography provides you with the opportunity to share your experience within the industry and continue establishing trust. Some guest blog posts use the bio as an opportunity to link back to the writer’s blog.

Generating Shareable Content

One of the goals of creating great brand content is to encourage interaction on social media. Guest bloggers should keep shareability in mind when crafting a post. Consider sharing tips, creating a brief guide, or including compelling visual content to inspire readers to share the blog post with others.

Including A Call-To-Action

Conclude each post with a call-to-action that asks readers to leave comments. Remember, the more people comment on and share your blog, the more popular your post will become in an SEO search.

Monitoring Feedback

As with any blog post, you’ll want to use analytics tools to gain a deeper insight into the success of your guest content. Read comments and monitor social media engagement to learn more about what content resonates with your target audience.

Following these tips will help you avoid writing or accepting spammy content and, in turn, reap the true benefits of guest blogging. To increase your SEO rankings, boost the credibility of your brand and reach new audiences in your industry, follow our recommended steps and only associate your business blog and posts with well-respected marketers.

5. Why You Should Consider Outsourcingvn’s Guest Blogging Services?

High Quality Blogs

We create high-quality and bespoke guest posting service campaigns for our clients by leveraging various technical and creative techniques. Based on the topic approval from our partners, our writers will create a well-written piece of content to meet the guidelines of the site pitched. Our reliable outreach link building services help increase your website ranking on search engines.

Awesome Content

Each of our writers is a storyteller at heart. They’re also business-savvy digital marketers with extensive experience writing with authority on subjects ranging from niche B2B verticals to broad B2C industries. They can adapt your brand’s voice or help you find it.

More importantly, they can create engaging content that resonates with your target audience and ranks well on search engines for targeted keywords.

Guest Blogging Improve Your Search Engine Ranking

Our professional writers know what keywords your target audience is searching for. They know what each search engine wants to see. And the content that they produce can bring you impressive results. Here are a few things that we will work to improve your SEO ranking:

• Keyword research to find out the best keywords and phrases that your target audience is typing into their search engines.
• Include links to respected and relevant websites throughout your content. This will show search engines and your audience that you are a trustworthy source.
• Updated content. You’ll have evergreen content on your individual pages.

High Authority Blogs

When you get in touch with the best guest blogging service, you get to quantify the results, as well as make sure that your blogs get published only on authoritative websites which will increase your brand image. After all, landing a guest post in these blogs will earn you a valuable and credible reputation that you will surely benefit from. The websites that we are going to use are already well-known; this way, you get to maximize your profit.

Permanent Links

We offer a permanent guest post service, saying that the guest posts will stay forever. We make sure to take your clients deeper into your site, avoiding just the home page at all costs. Sifting through broken links, your client will take on an adventure on your website with an abundance of links.

Deadline Guarantee

Beating deadlines is a forte we will always be proud of. As promised, we deliver premium quality guest posts on time.

Promotion and Distribution

Great content is nothing if your target audience could not know about it. That’s where promotion and distribution come in.

We could help with your content promotion and distribution no matter what your plan is. That could be an email marketing strategy, organic and paid social media posts, content syndication and more. Our professional media team will make sure your content is found easily by the people who need it most.

Blog UX Redesign

Your blog content needs to be excellent and so does your blog homepage. The usability and appearance of your blog and website significantly impact your reader’s experience and impression of your brand. With more than 9 years of experience in website development, we know what consumers like and we know the latest trends. We could help ensure users find and navigate the blog easily, your site is accessible, responsive and fast-loading.

6. How Our Guest Posting Services Works

For some specific requests from our partners it could be different but basically, our guest posting service will include these 6 steps:

Tell Us About Your Business

Give us the necessary details about your business. We need to know about your business to help you build an appropriate guest posting service campaign. After we get the best strategy in place we will move to the next step which is entirely dedicated to the manual blogger’s outreach.

Content Research & Topics Creation

Our team will research keywords and topics specifically for your business and industry.

Topic Approval

Once we’ve identified the topics that will work best, the content writing process begins.  They make sure the in-content link will be placed naturally, using the keyword to improve your SEO ranking.

Content Creation & Optimization

We’ll match you with an experienced writer to create a quality article. The content will also be optimized with proper formatting, internal links, external links, and more.

Content Approval

After we finish writing the article, you get to approve or reject it before the order is closed out. You also get unlimited edits.

Reporting & Publishing

Once your order is placed, our team will find niche relevant sites that meet our pre-screening criteria. Once vetted we contact the prospective sites and pitch them on a topic that naturally ties their site to yours.

And, once the article draft is approved, it will be submitted to the high authority website we previously agreed upon. Since high-quality sites have editorial queues, waiting times might occur.

After the content is published on those sites, our team handles all the follow-up, revision requests from the site, and once live, we provide a full report of the placement that can easily be shared with your clients.

7. Frequently Asked Questions About Guest Blogging

How Will Your Guest Posting Service Help My Business

Our expert team of writers understands the importance of SEO. Any content they write is produced accordingly to make sure your blogs and sites are search engine optimized.  Also part of our job is to help pick out the exact keywords that are relevant to your niche and brand. Not only can your business benefit from boosted traffic on account of SEO, but your business can also strengthen its brand image.

What is domain authority (da)?

Domain Authority helps you determine how highly your website will rank on a search engine. Developed by Seattle-based tech company “MOZ”, the implication of a DA score is that the higher said score is, the more likely your website is to be displayed as the first few results against a query.

Where do you place the posts?

The content we produce on order is posted to websites or blogs with a DA score of anywhere around 20 to 50.

What information is required when placing an order?

You will be required to provide the topic, keywords, and anchor details – all of which we will naturally incorporate into the content we produce for you. Our staff will contact you privately if they need any extra information for content development.

How long will it take to complete my order?

It takes us 3 business days to complete an order of 1 blog post that’s 500 to 2,000 words. An order of 3-5 blog posts normally takes 5 to 7 business days to complete. Orders larger than that take longer.

How many links should I order per month?

The number of guest posts you should order per month will vary based upon the age and history of your site, the competitiveness of your keywords, and your budget. If you are not sure how many links you should be building, please contact our team and we can help you set up a safe guest posting outreach plan.

Are the blog posts SEO friendly?

Yes, we submit a unique meta title and description for each blog post. Each post is optimized for search results. We place long-tail keywords organically in the content. We would recommend that you contact us if you need help with SEO. Our affordable SEO services are backed by high-quality content.

What is the best length for a blog post?

Generally, we recommend you choose long-form blog content because it has the most impact. The best approach to have is to try to publish the best content on a specific topic. Sometimes that can be done in 500 words, other times you need to publish a 4,000-word expert post to comprehensively cover the subject matter. Give us a call or start a live chat if you need help deciding.

Can I write my own content?

Yes, why not! Just make sure that you have the content ready with you before you place an order, to avoid any unnecessary delays in publishing. Also, our team will review it before we get it published to make sure that it meets the quality standards of our partners.

Are all the links do-follow?

Yes, by default. We only get you do-follow links because we know it is not beneficial otherwise.

Are the posts permanent? What if the links no longer work?

Our guest posts are intended to be permanent but if for whatever reason, the links we post go down within 90 days of posting, we will replace the post with a similar DA blog.

How long does Google take to index a guest post?

Google can take anywhere from a few minutes to a couple of months to index a blog post.

Why didn’t the links show up in my Google search console/Ahrefs?

There is no exact time frame for links to appear. This can vary based on the time it takes for Google to crawl and pick-up the backlink. It is important to note that Google may have already indexed the links even though they do not appear in the Search Console. It takes time for Google to crawl across sites where backlinks have been listed, regarding the third-party tools. This can take days, weeks, or even months, depending on the website. Once this process is complete, ahrefs and SEMRush will update with the link

What niches do you take orders for?

We take orders for almost all the categories, except adult, gambling or casino, or any pharmaceutical websites.

Conclusion

Without a doubt guest blogging is a vital step for online marketing success. Strong guest posts can deliver immense value in the form of link “juice” and targeted traffic. Guest blogging accomplishes something that is absolutely priceless: It helps build trust.

Trust helps sell your products and services. When you are publishing a post, you are essentially showcasing your knowledge on a particular topic or subject that is aligned with your business. When your audience reads your article, they’ll understand your expertise on the subject matter and your particular niche. Because of this, they’ll come to trust your ability to solve their problems through your specific knowledge and skill set.

Over a period of time, this trust is transferred to your products and services, and the general consensus around your brand will be that whatever you are selling is something to be trusted.

So, rather than thinking about whether your guest blogging efforts will pay the dividends, think of the rich rewards you’ll receive if you go about it the right way and are able to scale your efforts as your business and your network grows.

Feel free to leave your comment if you want to ask any questions or give your opinion about this topic.

If your brand intends to invest in a guest blogging service, contact our consultant for a private talk. Simply tell us how many posts you want each month, and how long they’ll be, and we’ll do the rest. It’s here that you can also tell us if you’d like us to SEO your content, include images or publish the posts on your blog for you. As a promise, we will deliver premium guest posts that will guarantee amazing and genuine results!

Thanks for reading!