In order to increase the amount of traffic and revenue that your eCommerce website receives, on-page SEO is an essential first step.
There are a plethora of how-to articles and tutorials available on the internet that provide broad SEO guidance, but there are much fewer that are tailored particularly to the needs of eCommerce entrepreneurs.
During this session, we’d like to provide you with a fundamental grasp of on-site search engine optimization for eCommerce websites. It will be plenty to get you started, to ensure that you are sending all of the appropriate signals to Google, and to position you for long-term SEO success.
Let’s get started.
Ecommerce SEO is the practice of increasing the visibility of your online store in search engine results pages (SERPs). When consumers search for things that you sell, you want to appear as high on the search results page as possible in order to receive more visitors.
Paid search can bring in visitors, but SEO is significantly less expensive. Furthermore, ad blockers and ad blindness can also impair the efficiency of sponsored search, so you’ll want to optimize your site for search regardless of whether you’re using them.
For eCommerce SEO services, it is common practice to optimize your headlines, product descriptions, meta title, internal link structure, and navigational structure for search engine optimization and the best possible user experience. You should have a dedicated page for each product you sell, which should be optimized to attract visitors from search engines.
However, you should not overlook the importance of static, non-product-oriented pages on your website, such as the ones listed below:
Make a list of keywords for those pages, as well as keywords that are connected to them. Ubersuggest and other similar tools make it simple to search for a single long-tail term and discover semantic keywords that are related to it.
The important topics today are: why should you spend your time and resources on establishing a bespoke eCommerce SEO strategy in the first place? In addition, what is the monetary value of being included on the first page of the desired search results?
When a potential customer conducts a search on search engines using transaction search queries such as the name of desired products, more than 45 percent of online shopping transactions are initiated, and in more than 90 percent of cases, they will visit only the first three results of websites and online stores on the first search results page.
We could say that by implementing an effective eCommerce SEO strategy, your e-commerce store’s “website” will be able to rank in the first search results for relevant products, resulting in organic free traffic from potential customers who are willing to purchase available products if they meet their needs and budgets.
The ability to generate consistent free traffic to your professional e-commerce store will eliminate the need to consistently invest in paid advertisements through traditional or digital advertising solutions in order to attract potential clients to your online store, thereby saving you money.
Efficacious eCommerce SEO activities will not only reduce the required e-commerce marketing budget while generating an exceptional return on investment, but they will also support other e-commerce marketing techniques that are implemented such as social media marketing campaigns, email campaigns, or other types of marketing solutions by attracting the targeted audience to your e-commerce website and converting them into paying customers.
Writing unique product descriptions that strengthen your brand, engage your audience, and educate your shoppers is one of the most basic but often overlooked eCommerce strategies. It will set your eCommerce site apart from your competitors in a way that is meaningful for both search engines and your customers.
Excellent product page copy is even more important if you are selling products that can be found on hundreds of other eCommerce websites. Because many of these stores will copy and paste a product description straight from the manufacturer, resulting in thin and duplicate content across dozens or even hundreds of websites. Whether your products are available from other vendors or you are the exclusive supply, creating distinctive and compelling product descriptions that are optimized with your target keywords will help you climb the search engine results pages (SERPS). If done correctly, it will accomplish both of these goals while simultaneously increasing your conversion rate.
Have you ever wondered why certain Google results appear to have more information than others? Have you ever searched for a product and noticed that some product pages provide star ratings for reviews directly in the search results? These improved results are typically the result of the webmaster incorporating structured data on these pages.
Structured Data will not only help you improve your listings, but it will also help you get prominent results and callouts in the SERPs.
For more than a decade, optimizing your website for mobile devices has become increasingly critical. Using eCommerce SEO services might be one of the solutions. If you own an online store, you should emphasize the mobile experience over the desktop experience. This entails developing a responsive website that adjusts to the size of the device used to access it.
Google has been telling us for over three years that they are transitioning to a mobile-first index. If Google prioritizes the mobile experience, your eCommerce store should as well.
This means that when Google ranks websites, they give more weight to mobile sites than desktop sites. Because the majority of eCommerce buyers begin or end their transaction online, you MUST prioritize the mobile experience.
A smart place to begin is to enter your website into Google’s Mobile Friendly testing tool.
A quick website, which is becoming an increasingly crucial aspect of Google’s algorithm, will significantly boost your rankings and user experience.
Your priority should be user experience, but you should keep in mind that how quickly your site loads is part of that experience. Take the necessary actions to become the fastest website among your competition. In this sense, using eCommerce SEO services can serve your information faster than your competitors in your area or business, you do not need to be lightning fast.
Make sure your photos are appropriately compressed for web use; otherwise, large image files may slow down your site. Also, keep an eye out for CMS that may be imposing larger versions of product photos when compressed versions would be sufficient (Hello, Magento!)
Site Speed Tools:
Structured Data is fantastic for displaying things like reviews in the SERPs, but having only two reviews on your page doesn’t seem so great!
Create a monetary incentive program to entice your users to post reviews. This plan should go beyond reviews, as you should focus on engaging with previous, current, and future customers as much as feasible. Repeat clients are extremely valuable in the eCommerce game, and online buyers respond to incentives.
In 2020, eCommerce SEO services are trending. For eCommerce stores, your blog should use long-tail keyword variations of your target product and category keywords. Product reviews, how-to articles, and so forth should be included. For example, if you sell running shoes, you should produce articles about running, jogging, how to choose running shoes, and establish a resource to help people figure out what size shoes they need, among other things.
The user experience is still a significantly underappreciated part of today’s eCommerce stores. Create an easy-to-navigate website, especially for mobile users. From the home page through the checkout, take the path of least resistance.
This will not only enhance your conversion rate, but it should also improve your organic visibility. Google considers whether or whether a user returns to the search engines after visiting your site, and usability and site navigation play a significant influence in this. If you achieve keyword ranks in Google but all of your visitors return to Google to locate a better website, Google will conclude that your website isn’t a good place to send traffic.
We cannot overstate the significance of CRO, or Conversion Rate Optimization. Consider employing a professional company that specializes in conversion rate optimization. In this case, having a professional do the work might be really advantageous.
You may meticulously work to enhance your conversion rate by utilizing analytical data, AB testing, and video recordings of actual browser sessions. Simple modifications include changing the color of the CTA text and the button, but true CRO is far more complex and requires a knowledgeable professional with an analytical mind. CRO is one of the simplest strategies to increase your online sales!
Internal linking is considered an outmoded method, although it is still quite significant. Focus on including useful internal links into page material and articles for humans rather than search engines, and your site will thank you. Internal linking across your site is a natural technique to help Google understand your website and content that much better, as long as you’re not keyword stuffing or inserting unrelated connections. If you don’t have experience with internal links, you can use eCommerce SEO services by some outsourcing company.
Never simply remove a product (or a category) from your website. There are a few options to consider, but none of them entail just erasing the previous page. Here are several possibilities to consider, depending on the situation.
Remember tip #1: write unique and engaging product descriptions. Including videos on product pages is a wonderful approach to be more engaging, especially if they are unique and original videos that are not copied from the manufacturer.
Keep in mind site performance and technological optimization techniques! Make certain that your videos do not clog up your product pages. You can try methods like ensuring that all critical elements on the website load before the video loads, allowing your users to browse the page without having to wait for the video to load.
You have the option of hosting your own videos or embedding YouTube videos. The benefit of embedding YouTube videos is that if you are ready to invest in resources for high-quality video production, YouTube can become its own marketing tool.
You may improve your market share by using search engines. Before making a purchase, 80-90 percent of shoppers read internet reviews, and this figure is only projected to climb. Everyone will be searching for items or services on the internet in the near future. With OutsourcingVN’s eCommerce SEO consultant, we can put organic SEO in place so that your clients can easily find you.
Outsourcing Vietnam is the greatest option for you if you’re seeking outsourcing services in digital marketing. For more information about our services, please visit: Outsourced Digital Marketing Services
Also, over the course of nine years, OutsourcingVN has gained valuable experience in providing robust and scalable software outsourcing services to assist quality assurance software enterprises in turning their ideas into reality. We are happy to be a part of your success.
If you have any questions, don’t hesitate to leave comments in the section below or feel free to contact us. We are happy to help.
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