Why Businesses Should Consider Outsourcing Digital Marketing Services

Digital marketing is necessary and essential to the success of SMBs in today’s highly digital and competitive landscape, especially when you consider that more than half of all web traffic comes from mobile devices.

Creating and delivering engaging content, maintaining customer communications, establishing a social media presence, reviewing data-driven analytics and setting up advertising initiatives are all important but time-consuming steps to any strategic digital marketing plan.

The reality is that all in-house marketing teams are faced with limited time and resources, so it’s often a necessity to outsource digital marketing services so they can focus on core competencies. The tricky part is deciding which digital marketing functions should be contracted out.

1. What Are Digital Marketing Services? 

Have you ever heard about Digital Marketing? Online marketing for small or medium businesses can be a very frustrating endeavor if you do not know how to approach it.

Digital marketing is made of all the online points of contact that a business has with its potential customers on the Internet – from a website to paid advertising, email marketing and customer relationship management.

A successful digital marketing campaign can be compared to a well oiled machine, where the many little parts and gears have to spin just right and help out the adjacent components.

2. What Is Outsourced Digital Marketing?

Outsourced digital marketing is exactly as it sounds: it is the process of handing your marketing activity over to a third-party. Outsourced marketing can be used in conjunction with your in-house marketing efforts, or it can completely replace the need for an in-house marketing team.

Depending on the services provided by the company that you outsource to, you can elect to outsource some or all your marketing activity.

What kinds of services do digital marketing agencies offer?

Every digital marketing agency offers different online marketing services. The most common (or most in-demand) digital marketing services, however, include:

A good marketing agency will generally compile a strategy before they start any marketing activity on your behalf. They will work to understand your business goals and assess your current marketing activity, before creating a strategy that will help you meet said goals.

Outsourced marketing agencies will then implement the planned activity and measure and report on the results – adapting the strategy as and when needed.

Refer to Some digital marketing services at OutsourcingVN

Who is outsourced marketing for?

Who-is-outsourced-marketing-for?

Life isn’t easy for small or startup businesses. If you’re struggling with digital marketing for your small or medium business, know that you are not alone.

Outsourced marketing is useful for any business that needs help in shaping and/or executing strategic marketing tactics that help them connect with their target audience in a meaningful way. This process takes time, skill and experience – which may well be lacking in your company, particularly if you’re new. In this case, outsourcing to marketing experts could be exactly what your business needs. Your organization could consider outsourcing marketing if:

You’re planning for growth: Outsourced marketing is super useful for any businesses looking to grow, because it offers more flexibility and scalability than is sometimes possible with an internal marketing team.

You’re lacking the marketing expertise: Many companies don’t have the data-driven expertise in-house that is needed for effective marketing. If your business doesn’t have internal staff with the time or experience to manage your marketing efforts, then outsourcing could be a cost-effective alternative to recruiting.

You want measurable ROI: When marketing is run on an ad-hoc basis, it can be hard to keep track of spend and return on investment (ROI). Outsourcing makes it much easier to manage costs and the return on your marketing investment.

You need help with specific aspects of marketing: Outsourcing doesn’t need to be all or nothing. You may already have some internal resources but believe that there are other elements – such as design – that it would be more effective to outsource.

You’re not getting the results: If you’re not getting the results you want from your current marketing campaigns, why not hire a marketing agency to do it for you. You’ll get a full team of marketing professionals. Not only will this give you a fresh perspective, it’ll also provide you with a clear strategy that should get the desired results.

Find out When your organization should outsource digital marketing services

3. Why Should Businesses Consider Outsourcing Digital Marketing Services?

Digital marketing is one of the global trends today and it’s helping a lot of businesses to boost their sales and achieve their financial goals. If you are looking for someone to help you grow your sales through advertising, here are a couple of reasons why hiring a digital marketing agency in Vietnam is good for your company.

3.1 The Pros Of Outsourcing Digital Marketing Services

The-Pros-of-outsourcing-digital-marketing-services
The Pros of outsourcing digital marketing services

Digital marketing agencies help you keep up with trends and remain competitive

Digital marketing is becoming in-demand in Vietnam. Instead of using traditional methods to do marketing campaigns, marketers are now switching to digital marketing to grow their campaigns. With the help of digital marketing agencies, you can easily adapt to the trend of digital marketing and be able to boost your sales.

As a business owner, you are very familiar with how your business works. In some cases, you could overlook crucial details.

Having a fresh set of eyes to look at your company can spark insightful conversations. These discussions could make you challenge the way you think or approach your marketing strategy from a fresh angle.

If you rely solely on your employees for marketing ideas, you could be stuck with the comfortable and boring, or what’s already been seen before. A marketing team from a digital marketing agency will give you a fresh perspective that could spell the difference between a good and amazing campaign.

Save Money & Reduce Risk

While forming an in-house digital marketing team can be more secure for your company, it could lead to more risks and inefficiencies in the long-term. After all, letting your own team manage your digital marketing campaigns from end-to-end can get overwhelming. And when that happens, you’re missing out on your chance to reach more customers.

Hiring an external digital marketing team allows you to cast a wide net and reach people on different channels for a positive ROI. Digital marketers know the best way to win the hearts of your target audience, after all. So why not outsource your online marketing to a dedicated team?

Outsourcing also saves you from time spent from hiring and training employees. Think about the cost of sustaining a rapidly growing workforce, time to train the individual in the latest software, time to learn that necessary experience and time to successfully learn and implement those strategies…

Improve Your Efficiency

Online advertising is not an easy marketing strategy. There is a lot of digitization, which is many steps ahead of conventional marketing. If you don’t know how to start advertising online, your digital marketing agency can take over that responsibility. Remember that the competition online is very stiff. Marketing online is a good way to combat external threats including competition. Online advertising is proven to be one of the effective ways to find leads and customers.

Having an outsourced marketing team will also free your mind of additional responsibilities. If you had an in-house digital marketing team, you’d have to monitor their progress and effectiveness. But a digital marketing agency is way more efficient at getting the job done from start to finish.

Digital marketing agencies offer affordable services in Vietnam

Digital marketing services are not that expensive. You don’t have to spend all your money on your campaigns. One to two online advertisements are already enough for a month for you to make money. In Vietnam, digital marketing agencies offer affordable services to address the increasing demand for digital marketing. You can save as much as you can, provided that you will find an agent that will not just provide you high-quality services but cheap offerings as well. In line with this, it’s important that you know what to look for when finding your marketing agent. Don’t settle with one option if you can find more.

Project Flexibility

When you have an in-house marketing team you are accounting for the every-day tasks that are involved with your business marketing. However, if your business were to take on a huge project, like a brand new website redesign, would your team have the time and resources to handle such a big project?

A digital marketing agency has the ability to offer a wide range of services to help your business. Whether you’re looking for help with a one-time website redesign, or continuous marketing services, agencies offer flexibility in the services and projects they offer. You can hire digital agencies to assist you short-term or long-term or with small projects or large projects.

You get the services of a team of experts

Digital marketing is a great way to grow your online presence. Planning and executing an effective strategy takes a lot of time and work, which is why it’s best to get outside help. A digital marketing agency specializes in strategic, creative, and technical development products and services. When you hire a digital marketing agency there is an entire team of experts equipped to successfully manage all your unique marketing needs.

You are assured of a return on investment

When you hire a digital marketing expert, you are sure your funds will be invested properly. Since the marketing specialist’s focus will be on leads, they will certainly spend time making sure you get the results you paid for, plus more. This helps you save time and money, while growing your business with experts.

You have different options to choose from

There are plenty of digital marketing agencies in Vietnam. If you search the area or do your own research online, you will find a good list of options. You will discover cheap and expensive agencies that offer the same services but their quality differs. What you need to do to help you decide which one to choose is to compare using different factors such as the quality of their services, their pricing, the flexibility of options, their experience, and so on. When choosing the best option to help you with your marketing campaign, eye on the best agent.

3.2 The Cons Of Outsourcing Digital Marketing Services

The-cons-of-outsourcing-digital-marketing-services
The cons of outsourcing digital marketing services

Although there are many benefits of hiring an outsourcing digital marketing company, consider those disadvantages before your organization decides to outsource digital marketing services.

Losing control

The first disadvantage of outsourcing digital marketing is losing the personal touch. What exactly happens is that agencies sometimes do everything accordingly and don’t let marketers do things. Therefore, you might feel like losing control of your business.

Hidden charges

There are a lot of companies that charge hidden costs that eventually cost you an arm and a leg. What exactly are these costs involved? The cost involves management costs, coordination with contractors, changes in order, and many more. Therefore, before you hire any agency make sure you ask them in advance about the hidden cost they charge.

Lack of customer focus

Another disadvantage of outsourced digital marketing agencies is that they don’t usually focus more on your customers the way you do. Well, they don’t have direct access to client’s customers. Therefore, outsource marketing teams sometimes struggle to understand and are unable to focus marketing efforts on the customers’ needs.

Hiring a digital marketing agency is a carefully considered decision. It is worth outsourcing digital marketing to expand your business in the market. But everything has its own pros and cons. Think about the pros and cons of each decision, though.

4. How Much Does It Cost To Outsource Digital Marketing Services?

Digital marketing services are typically billed in one or more of three ways: hourly rates, project-specific prices, and monthly retainers.

Most businesses will pay between $90 to $250 for hourly services or $3,500 to $10,000/month per project. You can also pay per project which will cost around $4,500 to $7,000. Specific costs will vary greatly depending on numerous factors, including:

Size/experience of the agency. In the digital marketing world, businesses can expect to get what they pay for. Large, established agencies can command higher fees than smaller firms working to build their reputation, while a proven track record of digital marketing success usually comes with premium pricing. This isn’t to say new, unproven agencies are incapable of producing results for your business; however, an experienced firm with a reputation for consistency is well worth the upfront costs.

Size of your company. It should go without saying that companies of different sizes will have varying digital marketing budgets. If you’re a small business, your needs will be unique compared to those of a multinational corporation. The right agency will understand this and charge the appropriate amount depending on the size and scope of your digital marketing efforts.

Digital marketing tactics. Digital marketing is not a one-size-fits-all endeavour; the strategies and tactics agencies use to fulfill business’ objectives will vary, as will associated costs. While some companies may benefit from online advertising and its immediate return-on-investment, others may seek long-term results that search marketing tactics can provide. Every digital marketing tactic requires a different amount of time and labour, and therefore has a different cost associated.

Growth goals & expectations: In addition to the size of your company, your growth goals play a large role in how aggressive or conservative you may be with your marketing spend. Agencies apply strategies which match these expectations best, but your budget will usually scale with your goals. Typically businesses spend between 5% and 30% of total revenues on marketing budgets depending on how much of a role the marketing success is related to the business’ growth goals.

When it comes to budgeting, price comparison is key. Each company should set a reasonable budget within their price range. Digital marketing is an ongoing strategy. Be open to the budget changing as you grow.

There are different types of digital marketing techniques and each type has a different price range. Some digital marketing techniques that will be included in this article are listed here:

Pay Per Click Management Cost

Pay per click (PPC) advertising includes a broad variety of things, but it mostly comes from Google ads. Other PPC options include search ads, local search ads, display networks, pre-roll ads, remarketing or retargeting, and social PPC ads.

Pay Per Click Management Cost
Pay Per Click Management Cost

The typical fee for PPC management ranges between 15% – 20% of your total ad spend, with a minimum monthly spend of $500.

When using the PPC strategy, you will pay Google an amount to have them list ads for your site at the top of the search listings. When the ad is clicked on, you will pay the Cost Per Click (CPC) from the budget. You can put however much you want into the budget and when it runs out, the ads won’t run until more money is added.

PPC Management service list:

  • Keyword research
  • Copywriting
  • Ad Creation
  • Set up on Google & Bing Networks
  • Bid Management
  • A/B Conversion Testing
  • Remarketing

The cost of pay per click management ranges depending on several factors. On PPC platforms, the more narrow your audience is, the more expensive the CPC will be.

Keywords are also a big part of the cost. Keywords can cost as little as $0.05 per click or cost as much as $60 per click. On Google, most companies have an average CPC of $2 to $3.

Social Media Advertising Cost

Social Media Advertising Cost
Social Media Advertising Cost

Social media advertising is online advertising through social media channels. It includes things like Facebook retargeting, LinkedIn, Twitter, and More. Advertisers must “search” for users with this technique.

Social Media marketing service list:

  • Brand development
  • Identifying target customers
  • Setting objectives
  • Design and Content Strategy
  • Engagement Strategy
  • Conversion strategy

The average cost of social media advertising can be anywhere from $25 to $350 per day. You can also pay monthly in which the costs would be around $600 to $10,500 per month.

This average amount is the cost of social media advertising on multiple platforms and other expenses. Each social media network has a slightly different cost.

Organic SEO Cost

Organic SEO Cost
Organic SEO Cost

Organic search engine optimization (SEO) optimizes website copy and HTML to make your website rank higher on search engines. This allows consumers to find your business with ease and quickness.

Organic SEO service list:

  • Keyword research
  • Competitive gap analysis
  • Link building
  • Content creation and optimization
  • On-Page Optimization

SEO services can be different which can affect the cost. The cost will vary based on what is included.

In 2021, most organic SEO costs between $1,950 to $5,000 per month. The number will be based on how big the project is.

A one-time project can cost anywhere from $5,000 to $30,000. SEO consultants charge hourly rates that can be $90 to $200.

See more: Should You Choose SEO Outsourcing Services?

Content Creation Cost

Content Creation Cost
Content Creation Cost

Content creation is most especially geared towards digital marketing. It is the contribution of information to digital media for an end-user/audience in specific contexts. 84% of people expect brands to create content.

  • Content Creation Service List:
  • Copywriting
  • Graphic design
  • Blogging, video, email, e-books, etc
  • White paper marketing
  • Article writing

Content creation has a large range of costs. Because of so many varying factors, content creation can cost anywhere from $150 to $3,000. The cost usually includes edits, feedback, implementation of feedback, and more.

Some factors affecting the cost include how large the project is, what platforms the content is created for, the amount of time spent on it, etc.

Link Building Cost

Link Building Cost
Link Building Cost

Link building involves getting other websites to link back to your site. This is a tactic most often used in SEO. To Google, links mean your site is quality and can be used as a relevant resource.

Link Building Service List:

  • Local Citations
  • Press Releases
  • Guest posting
  • Social media links
  • Content syndication

Link building can also have a huge cost range because of varying factors. This cost can be anywhere from $300 to $20,000 per month. The varying factors include quality and volume.

Other options for link building include buying a link outright. This can cost around $400 on average. You can also pay someone to build links for you which could cost you up to $50 an hour.

Email Marketing Cost

Email Marketing Cost
Email Marketing Cost

Email marketing can be used as a more personalized form of digital marketing. This technique allows you to put your customers into lists based on what they like.

Email Marketing Service List:

  • List management
  • Landing page creation
  • Market research
  • Brand identity
  • Copywriting
  • Marketing automation

You can write the perfect subject line to draw in your customers and drive engagement. Emails with personalized subject lines are 26% more likely to be opened.

In general, the service cost for email marketing is around $350 to $5,000 per month. You can also pay per email. The costs per email range from $0.10 to $0.50.

Website Design Cost

Website Design Cost
Website Design Cost

Website design is exactly what it sounds like, creating, and designing websites. Website design is an important part of digital marketing because having an appealing website will draw more people in.

Website design is one of the more costly types of digital marketing because of all of the aspects it entails. These aspects include webpage layout, content production, graphic design, and more.

Website Design Service List:

  • Hosting support
  • Responsive design & development
  • Custom contact forms
  • shopping cart integration
  • Image header slides
  • Video embedding

Generally, website design can cost anywhere between $2,800 to $30,000. This huge range depends on what the company wants and how much detail is necessary.

Video Marketing Cost

Video Marketing Cost
Video Marketing Cost

82% of consumer internet traffic will be video by 2021. This form of digital marketing is one that every business should be jumping on.

Video Marketing Service List:

  • Animation services
  • On-location shoots
  • Studio production
  • Vox Pops
  • Explainer videos
  • Video testimonials
  • Video Blogs
  • Event coverage

Video marketing can be one of the more cost-efficient digital marketing strategies because videos can be made on just smartphones these days. In-house solutions can be less than $5,000, usually, the cost depends on the equipment used.

Outsourcing video marketing production can cost between $1,200 to $48,000. This depends on how basic or premium you want the video to be.

The decision to use in-house videos or outsource video marketing will often depend on what the objectives of the video are.

Hiring a local digital marketing agency means you get in touch with marketers who are working next to you or on the other end of the country. Most probably, you will be working with a team that is in the same time zone as you. However, the final cost to hire a local agency in the UK or US can climb up to $250,000 per year. If you are looking for a high-end firm to help you with marketing, the hourly price can go above $500 per hour too. So, hiring a local agency is a good option. But the cost here varies to a great extent.

To cut down costs, most companies are no longer relying on the local market alone and have ventured overseas searching for skilled, low-cost marketers.

There are some popular places for outsource digital marketing services like Asia, Eastern Europe, Latin America, North America… When it comes to Asia outsourcing, India and China take the leading positions for the world’s most dominant outsourcing destination so far. However, among Asian-Pacific countries, we could not forget to mention Vietnam, an emerging powerful IT outsourcing hub.

According to Tholons Services Globalization Index 2019, Vietnam is ranked #13 in 50 top digital nations all over the world.

Despite the young history of IT outsourcing in Vietnam (around 20 years), Vietnam has achieved such a significant ranking in the IT outsourcing industry, becoming the natural extension of global clients due to several intrinsic capacities and transformations.

5. How To Choose The Best Digital Marketing Company?

Choosing the right digital partner is crucial to your bottom line. The wrong one can quickly drain your budget and negatively impact your branding. So, here is my recommended strategy for finding a digital marketing agency that can help your business grow.

The Services Required

Before you hire a digital marketing agency, ask yourself ‘why’ do you need a digital marketing agency? What are your needs and what services do you require?

Is it paid ads? Or SEO, social media marketing, website optimisation? Or do you want someone to handle your analytics? Every organisation will have different expectations and areas they need to improve on. Understand what you exactly need to improve on.

Once you’ve decided on that, ask yourself if your in house marketing team has the skills to take on these tasks? And if they can be taught?

If you think they aren’t equipped with the necessary skill sets, it would be best to outsource an agency which will fulfill all your requirements.

Determine Your Budget

You can set your budget as per your needs. You need to understand that even if you spend tons of money on your marketing, your business will never boom if your service or product isn’t good enough.

If your requirement is only to boost your social media presence, you need not spend on website design or Google ads. So, understand what you need and find a digital marketing agency that is the right fit for that task.

The Expertise Of The Agency

A digital marketing agency that promises to elevate your company’s presence online should be doing good themselves. That only makes sense right? Doing this will help you get an idea about their skills and capabilities.

So, you need to check how well the company ranks for the services they say they will provide. If you search for “best SEO providing digital marketing agencies,” does their website rank in the first few pages of Google?

Find out their clients and go through their testimonials. If the client is not your direct competitor, you can also try to reach out to them and ask them how their experience with the agency was? If the agency’s services actually helped them get the push they needed on their marketing?

Credibility And Legitimacy Of The Digital Marketing Agency

Your competitors are companies providing similar services like you to a similar target audience. So, just like your competitors, a digital marketing agency will have its own competitors working in the same niche. And there are thousands of such agencies “claiming” to be the best in their field. There are way too many companies in this field who have no idea how to do digital marketing. Don’t fall for their big words and just a beautiful website. Do your own homework.

One of the ways to check the legitimacy of the company is by following the earlier step that I talked about. Reach out to clients and find out their experience. Check for the digital marketing agency’s presence on Google.

Apart from this, you can ask the agency directly about the kind of companies they have worked with? What kind of services did they provide? What challenges did they face? If there were any companies with whom they couldn’t really help? If they couldn’t, how did they handle the situation?

Pricings

Cost is the first thing that will come to your mind when you’re looking for a service. But it’s inadvisable to go for the cheapest one especially when it comes to looking for a digital marketing strategy. Simply because there are way too many digital marketing agencies who are in this field and claim they know everything when actually they don’t.

But this doesn’t mean that you spend tons of cash on your digital marketing strategies. Figure out the services you need and find out the agencies that have a name for themselves in their industry. If you think they’ll be able to help you, only then decide to spend on them.

Social Media Authority

Social media is a huge part of our life now. Almost everyone uses some form of social media like Instagram, Twitter, or even LinkedIn. That’s why businesses have decided to join the bandwagon too.

Having a social media page needs you to post pictures of your company – events, employee outings, conferences, new offers, giveaways, and so on. It is the best way to stay engaged with your customers nowadays. When you constantly keep updating your profile on social media, it just shows your customers that you are active which in turn adds to your credibility.

That’s why social media marketing is a different avenue altogether now. Reaching the right audience and getting more followers on social media has become an important part of staying relevant now.

A lot of digital marketing agencies specialise in this field too. So, if you’re a business for whom a strong social media presence will work wonders, you will need an agency who has a great social media profile themselves. They can only help you only if they know what they’re doing themselves.

Transparency

Since you’re going to invest in a digital marketing agency, you have the complete right to know everything about their company. You need to choose the best for your business.

If the agency’s website looks lacking, it can be a problem. If it looks like they don’t have their address, client lists, testimonials mentioned in their website, it’s a major red flag. In case you can’t find reviews from other customers, it’s not worth investing.

Moreover, it is important that the agency has another communication channel between them and their customers apart from their website. Check if the company has profiles on social media pages and how actively they use those. If their last post is from years ago, then it’s likely they aren’t doing that good now.

Even after you’ve outsourced an agency, stay in touch with them constantly. Discuss what their plan of action and strategies are for your company. If you have more than one requirement, how are they going to fulfill each aspect? You need to ask about the duration, the people who will be working on it and what is the work they will be doing exactly.

Plan For The Long Term

After you’ve found the perfect digital marketing agency that ticks all the points in this checklist, be patient with your results. Your objectives will be completed and fulfilled, but it will take some time.

Digital marketing is a continuous process and your digital marketing agency will regularly need to employ new ways to boost your business. Starting from your website design, UX, content in the pages, blogs, CTAs, social media pages, ad campaigns need to be taken care of under digital marketing. So, it’s a long process that needs to be operated simultaneously.

Therefore, it would be best to form a relationship and a long term bond with the digital marketing agency you choose.

Partner With Digital Marketing Experts For Your Campaigns

With over 9 years’ experience in the industry, Outsourcing Vietnam offers a unique approach for our wide range of clients. We provide tailored digital marketing strategies for each business to help our clients achieve consistent marketing results, allowing them to prepare for growth and invest in their business with confidence.

We work with a range of different businesses, from start up companies to small and medium companies in various industries such as Printing, Healthcare, Travel and Booking, across Asia-Pacific, Europe and US.

Our primary goal is to provide the right tools to help our partners successfully build their business and  improve the online presence of every business we work with, using the most suitable, effective and latest technologies.

As a leading outsourcing agency in Vietnam, OutsourcingVN provides a full range of services from website development, software outsourcing to digital marketing services. From building your website to driving leads or helping you reach new audiences, we know exactly what it takes to help you communicate more effectively, strategise, plan and launch hugely successful marketing campaigns.

Contact us today to book an appointment with our consultant or find out more about the services here:

Thanks for reading!